Urban Expositions and the American Apparel & Footwear Association (AAFA) will launch a West Coast fall edition of Material World, September 30-October 2, 2009, at the Los Angeles Convention Center in California.Titled Material World West, the new edition will complement the well-established spring Material World Miami Beach event by bringing the extensive resources of the global fashion and style production event to a key target audience of apparel, home and footwear industry members from the Pacific Rim and United States, with special emphasis on the Western region.
“The industry has been encouraging us to bring Material World west for many years,” explains Tim von Gal, President of Material World. “California has the most important fashion manufacturing and import base in the United States. It is the home of top name brands and leading designers.
California’s international accessibility lends itself to a diverse mix of participation. For those reasons and L.A.’s indisputable reputation as a Fashion city, it is the ideal location for a fall edition of our event.”
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