On May 28, 2008, China Shoe Holdings held a media event to promote its own brands, Kanggies and CCR, to the public in Shanghai.More than twenty reporters from various TV stations, newspapers and trade publications, as well as representatives from dozens of department stores and shopping malls attended the event.
Kanggies brand positions in the medium to high-priced market segment with white-collar working women being the main target consumers.
CCR brand's focus is on economically-priced shoes targeting the mass public, especially consumers residing in city suburbs or less developed counties.
China Shoe will promote both brands through its self-owned retail stores as well as other franchised outlets. Two Kanggies stores have already been opened and ten more are expected to commence by July of 2008.
A plan to open up 30 CCR stores is under consideration and it will move forward in mid June.
Mr. Gu Xianzhong, President and CEO of China Shoe Holdings, indicated that this media event demonstrates how the company is rapidly executing its retail strategy.
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