Queen Latifah to impress fashion world with HSN

Queen Latifah, winner of Grammy, Golden Globe and SAG awards, has partnered with leading multichannel retailer HSN for the exclusive launch of the Queen Collection, her first-ever lifestyle brand. On August 27, Latifah will debut a unique collection of apparel, handbags and outerwear, and will introduce a hair extension line in September. The premiere will feature designs inspired by her personal style and design aesthetic.

Queen Latifah is an inspiration to women everywhere based on her unbridled success in music, television and film. Conscientious of her stature as a role model and fashion icon, Latifah created her new collection to inspire women to find their own personal style. The Queen Collection offers women fashionable wardrobe-building pieces of apparel and accessories at accessible prices.

"I wanted my collection to reflect my personal style while giving women the tools to build a wardrobe they can feel good in," said Queen Latifah. "I partnered with HSN because it's the ideal platform to share my story and the stories of women who inspired me. I hope to instill confidence in hundreds of thousands of women across the country."

"To truly capture the diverse aspects of this remarkable artist, we focused on creating a comprehensive lifestyle brand that encompasses apparel, accessories and beauty," said Mindy Grossman, CEO of HSN, Inc. "Queen Latifah's appeal is universal, and her ability to entertain, enlighten and empower women is sure to resonate with our customers." 

 

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Badgley Mischka campaign featuring actress Rumer Willis

Iconix Brand Group Inc unveiled its Badgley Mischka brand's marketing campaign creative featuring actress Rumer Willis. The Spring 2011 multi-media marketing campaign will debut in March issues of fashion and lifestyle magazines such as Vogue, InStyle, Harper'sBazaar as well as online and outdoor.


Rumer Willis, stated, "It was so amazing to play on the beach in beautiful and timeless gowns, I felt like a princess. Partnering with Mark and James has been such a wonderful experience and I am honored to appear in the new campaign."


Mark Badgley and James Mischka, commented, "Rumer is a great muse for the season. She has a vivacious spirit to her; she is young and modern, which is representative of our spring collection."


The Badgley Mischka campaign featuring actress Rumer Willis was shot by famed fashion photographer Tony Duran on a beautiful beach in Malibu, CA. Willis appears in the campaign wearing a selection of pieces from all of Badgley Mischka's lifestyle collections including couture, eveningwear, the Mark + James collection, footwear, handbags, jewelry and swimwear.

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