Badgley Mischka campaign featuring actress Rumer Willis

Iconix Brand Group Inc unveiled its Badgley Mischka brand's marketing campaign creative featuring actress Rumer Willis. The Spring 2011 multi-media marketing campaign will debut in March issues of fashion and lifestyle magazines such as Vogue, InStyle, Harper'sBazaar as well as online and outdoor.


Rumer Willis, stated, "It was so amazing to play on the beach in beautiful and timeless gowns, I felt like a princess. Partnering with Mark and James has been such a wonderful experience and I am honored to appear in the new campaign."


Mark Badgley and James Mischka, commented, "Rumer is a great muse for the season. She has a vivacious spirit to her; she is young and modern, which is representative of our spring collection."


The Badgley Mischka campaign featuring actress Rumer Willis was shot by famed fashion photographer Tony Duran on a beautiful beach in Malibu, CA. Willis appears in the campaign wearing a selection of pieces from all of Badgley Mischka's lifestyle collections including couture, eveningwear, the Mark + James collection, footwear, handbags, jewelry and swimwear.

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Guy Harvey jewelry is gaining popularity

Guy Harvey’s famous marine wildlife artwork is now seen being worn not only by fishermen, but by men and women, college students, teens and even young kids. And most recently Guy Harvey’s artwork is showing up as fine jewelry on beautiful swimsuit models like Brooklyn Decker and Anne V in the recently released 2010 Sports Illustrated Swimsuit Issue.

“It was like walking up to the plate in the world series and hitting the ball out of the park at first bat,” said Jim Fortescue, owner of Nautora, the official licensee and manufacturer of Guy Harvey Jewelry. “I couldn’t possibly envision a better promotional opportunity than on the pages of Sports Illustrated Swimsuit Issue for our nautical jewelry line.”

Just a few years ago, the primary place you might see Guy Harvey’s artwork outside of a picture frame, was on fishing t shirts worn by salt water fishermen. But that has changed as evidenced not only by the Sports Illustrated swimsuit models, but by the millions of dollars in Guy Harvey clothing being sold through retailers across the U.S. and online to a wide variety of people of all ages.

“Guy Harvey clothing, jewelry, and other licensed products are really striking a chord with a broad cross section of people across the country,” said Bill Shedd, owner of AFTCO Bluewater, the licensee for Guy Harvey apparel and operator of the newly launched official online store GuyHarveySportswear.com. “We have watched long lines of people of all ages wrapping around the block, waiting for an autograph at Guy Harvey’s signing events...Moms with 10 year old sons, Dads with 17 year old daughters, and college students both male and female,” Shedd continued. 

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Watches From HAUTLENCE With Masculine & Rugged Looks

HAUTLENCE, one of the most coveted Swiss luxury watch brands, highlights its amazing evolution with the introduction of the HLS Collection. The new HLS01, HLS02 and HLS03 models are more masculine and rugged than the previous models but show originality in every detail. These models are interpretations of a strong and unique concept that takes watch making technology a step further.

The latest HLS timepieces have rubber straps and brushed steel which gives them a more contemporary look. The uniqueness in telling time using these instruments lies in the double device of a jumping hour coupled with a retrograde minute display which creates a three-dimensional timekeeping experience all within a distinctive case.

The small seconds hand is in a little dial at 5 o’clock while the intriguing rods, evocative of yesterday’s trains, drive the jumping hour. When the minute hand reaches 60 minutes, a device activated by a central spiral causes the end of the rod to arm a small spring with an inertia block that, in turn, drives the rotation of the hour disc. The HLS01, HLS02 and HLS03 models are produced in the limited edition of only 88 pieces and come in titanium, white gold and pink gold with alligator straps and rubber bands. The watches are water resistant to 50 metres and have sapphire crystals.

In tune with the HAUTLENCE philosophy, these timepieces are built around the caliber and follow the best Swiss watchmaking tradition keeping the overall design in the minimalist style. The exterior components then receive their punches and finishes, which make each case a totally unique product. Soft and aggressive, elegant and original, futuristic and provocative in its design, , the HLS01, HLS02 and HLS03 are syntheses of art and advanced technology, travelling along the boundary where beauty and strength merge.





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