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Friday, December 3, 2010

PFDC Sunsilk Fashion Week "DAY 4" - Ammar Belal's Collection


Ammar Belal's Collection at PFDC Sunsilk Fashion Week
Ammar Belal presented his Fashion Week collection entitled "The Concrete Jungle". The collection was menswear and womenswear both inspired by the skyscrapers of New York and Art deco architecture. Different fabrics in multiple shades of grey to symbolize the concrete feel of Manhattan's skyline were used for the entire collection. For the pieces that incorporated men's style tailoring techniques, silk blend wools in super high counts were used in pin stripes and checks. New embellishment materials were created by using actual tools used in construction processes such as stainless steel, plastic, bolts, catchers and wire. The $100 silk print in a brick design is a play on the "nations made on money" tagline and was used in accents throughout the collection. Grey distressed denim, along with stretch jersey was also used for the jeans line in the collection.



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