Celebrity news of Sandra Bullock

Celebrity news of Sandra Bullock
THE ASSOCIATED PRESS
Publicist: Bad news for Bullock won't hurt her career

LOS ANGELES : Sandra Bullock reached the pinnacle of her profession on March 7, when she won an Academy Award. Her husband, Jesse James, was by her side. He even teared up when she went on stage to accept the Oscar.

Little more than a week later, amid allegations of James' infidelity, Bullock canceled a planned appearance at the London premiere of the movie that won her the prize, citing "unforeseen personal reasons."

But the brand-new Oscar winner isn't likely to experience any professional consequences from this public exposure of her personal pain.

"If anything, it would engender a massive amount of sympathy toward her, and she's already exceedingly well liked," said veteran publicist Michael Levine.

Even the cancellation of her London appearance to promote "The Blind Side" shouldn't hurt its overseas returns, he said.

"Ironically, it can actually bolster her fame," said Karen Sternheimer, a sociologist at the University of Southern California who studies pop culture and celebrity. "She has tried to keep herself out of her career as much as possible. This development,
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it adds to her image as a sympathetic figure that especially women can relate to."

Sternheimer, the sociologist, said that the infidelity rumors don't challenge popular perceptions of Bullock or James, who has cultivated a bad-boy persona since his days on "Monster Garage."

Marital issues among celebrities "remind us that they're humans," Sternheimer said.