January 31, 2008
The Clarks Companies N.A. announced the market launch of its celebrated kids' footwear brand, Clarks kids. One of the premier brands in children’s footwear, Clarks kids is modeled after the same principles of other Clarks brands, comfort and quality, and the commitment to keeping kids’ feet healthy, happy and looking good.
“Our goal for introducing Clarks kids in the U.S. market is to offer our customers a choice in premium children’s footwear,” said Bob Infantino, president, The Clarks Companies, North America. “As with all our shoes, we invest significant time in research and development to make sure we deliver the best possible fit and the highest quality materials. We think the collection will be greeted with the same excitement it continues to gather in the European market.”
Clarks kids are specially designed to fit the unique characteristics of kids' feet. Research shows that the right fit is critical to promoting healthy bone development and that an improper fit can cause irreparable damage to kids’ feet. From the product development stage to the point-of-sale at Clarks’ store, Clarks kids’ upholds the promise of comfort and fit.
During the early stages of production, Clarks road tests each style of shoe with school-age children in the U.K. At the store, all Clarks store associates go through rigorous training and are not approved to fit kids until they have witnessed 50 fittings, a system that creates a staff of Expert Trained Fitters.
Source @ Fibre2fashion
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