January 31, 2008
American Express announced plans to launch the “American Express Fashion Network,” at which will provide exclusive, never-before-seen, live access to Mercedes-Benz Fashion Week. Visitors to the American Express Fashion Network will see one of the most exciting industry-only events unfold before their eyes with multi-dimensional views from the runways and throughout the tents, as well as interviews and insights from designers and other industry insiders before and after the shows.
The American Express Fashion Network will be the only place to watch shows live with views from around the tent along with insights from designers and other industry insiders before and after the shows through live in-depth interviews.
The American Express Fashion Network launching on Friday, February 1st, will stream live throughout the duration of Mercedes-Benz Fashion Week and capture archived video footage for fashion fans to enjoy in the weeks to follow. In addition, American Express will drive further attention to the designers’ shows and will promote the Network by syndicating video clips to targeted fashion, lifestyle and news websites.
Also launching is Fashion 360 Presented by American Express, the first dedicated fashion channel on YouTube that will have highlights from the American Express Fashion Network including live runway shows and insider-interviews as well as content from fashion partners and publishers that will include daily party and trend fashion reports.
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Source @ Fibre2fashion
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