Power of Jessica Simpson’s ‘Show Me Your Blues’

Jessica Simpson, forever transformed after her experiences filming VH1's "The Price of Beauty," and with a longstanding philanthropic dedication and passion for Operation Smile, launched A Beautiful Me as a personal initiative dedicated to making a positive difference in the lives of young people.

A Beautiful Me, as a collaborative movement with Operation Smile, aims to help youth believe in themselves and use their personal strength to change the world.

With the launch of her Jeanswear, Jeans, Jacket Collection this year, Jessica is asking her friends and family, her fans and the world, to join her in honoring A Beautiful Me and the positive power of confidence with "Show Me Your Blues."

"I wanted to launch the 'Show Me Your Blues' application because I thought it would be a fun way to connect with fans of the Collection. It gives everyone the opportunity to get involved in a philanthropic cause by uploading photos of themselves and their friends," Simpson said. "We are each unique in our own skin. Believe in yourself and change the world."

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USC offers Levi’s Jeans archetypes collection

Levi’s new line for Autumn Winter has just arrived at USC with key looks and top-to-toe denim. Levi’s Jeans epitomise classic American cool, Levi Strauss & Co. having invented denim jeans in 1873. This season they deliver a collection inspired by the archetypes that celebrate the spirit of the American lifestyle, full of attitude, hope and freedom covering three key looks; the brain, the jock and the rebel.

The brain, who is a self styled nerd, is intelligent with lots of style and most definitely not a geek. The studious look consists of sharp silhouette’s, trucker jackets, denim chambray shirts and chinos that remain on-trend and directional worn with crisp, clean preppy shirting in checks and stripes.

For the jock look, the collection offers more athletic collegiate inspired pieces– think shawl collars on knitwear and classic baseball style jackets.

The key mood for the rebel focuses on the ‘rebellious’ top-to-toe look, feeling hard but delivers it with a rock ‘n’ roll edge that is undeniably Levi’s in spirit using a darker palette, focusing on blacks, overdyes and confident directional finishes.

Read more about USC offers Levi’s Jeans archetypes collection at Fibre2fashion

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