INVISTA showcases LYCRA beauty fabric at Paris Mode City

INVISTA, owner of the LYCRA fibre brand and one of the world’s largest integrated producers of fibres and polymers, unveils a new platform for the changing needs of shapewear at Mode City Paris 2010.

INVISTA showcases LYCRA beauty fabric, a new concept focused on helping the industry address the needs of the rapidly evolving shapewear market. Fundamental global consumer research and studies of shaping garments and fabrics have revealed unique opportunities for growth and increased consumer satisfaction.

INVISTA found that nearly all women (93% Source: Strategic Insights. Global Consumer Shapewear Study 2009. 1,133 female participants from US, Brazil, France, Italy, Germany and UK) show interest in garments with shaping attributes, many of whom are new to shapewear and are looking for new functionalities.

Dedicated to leading intimate apparel with cutting-edge innovations that respond to consumer needs, INVISTA has introduced “The Science of Shaping” platform to help the industry develop fabrics and garments that bring a new level of performance and comfort to these shapewear consumers. 

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Pearl student to partake at Triumph Inspiration Award 2010

Ms. Yadvi Aggarwal, a fashion design student (FD 07-11) of Pearl Academy of Fashion will now represent India at International round of Triumph Inspiration Award 2010 in September 2010 in London after winning the National Round in Mumbai recently.

The concept of Yadvi’s design is “Back to the Basics” which is derived not only from the mother earth and its magnificent forms but is a parable; the moral of the story is the need for sustainability. It is the time to start caring for the earth that gave us birth. In her work, Yadvi used a hand woven fabric – blend of natural fibers cotton and silk that is dyed naturally which in other way promotes the work on handlooms. The design is sustainable since it can be worn in various ways with a strong concern for the future.

Triumph Inspiration award challenges students to be creative and have fun while interpreting the one special design theme using all their talent, creativity and inspiration. They are asked to create one lingerie showpiece, either a bra & brief set or a one-piece body. 

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