Fashion East line-up for AW11

Three bright fashion designers talents have been chosen for the Fashion East AW11 show. Fashion East, champions of London’s brightest new talent, was launched in 2000 by The Old Truman Brewery and Lulu Kennedy. It has a proven track record for selecting visionary designers including Jonathan Saunders, Richard Nicoll, Roksanda Ilincic, Michael van der Ham and Gareth Pugh.

The AW11 show will take place in Topshop’s Show Space at London Fashion Week during February 18 – 23, 2011. The forthcoming line up sees the return of Simone Rocha, the womenswear debut of acclaimed menswear designer James Long, and one-to-watch newcomer Elliot Atkinson.
Mary Homer, M.D. of Topshop says “I am delighted that, sixteen seasons on, Topshop's support of Fashion East continues to evolve. For the second season running, the designers will have the use of Topshop's Show Space, giving these talented individuals the opportunity to show their collections on the world stage. I have no doubt that Simone Rocha, Elliot Atkinson and James Long will follow in the footsteps of previous recipients who have achieved critical and commercial success.”
Simone Rocha’s deconstructed tailoring is simultaneously strong and romantic, exploring the interplay between masculinity and femininity. Her “undeniably cool designs” (Elle) have “already begun making waves amongst retailers” (WWD). Her SS11 collection has been featured in French Vogue, V magazine, Dazed and Confused, Elle, Sunday Times Style, i-D, Wallpaper*, Twin Magazine and Russian Vogue.

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Topshop High Summer with go-behind-the-scenes video camp

Topshop has launched its High Summer 2010 collections, just in time for the sunshine. To accompany the new collections, Topshop customers can access a behind-the-scenes video from the brand’s advertising campaign shoot which shows the newest trends for the summer season. Packed with styling ideas, it is the perfect way to get inspired and choose what to fill your wardrobe with.

Topshop’s in-house design team have the enviable task of finalising the trends the store will feature each season. They do this by trawling the globe in search of the most exciting new pieces, snapping great street style looks, and being inspired by all the cool places they visit. These ideas are then brainstormed, developed, and crystallised into the current Topshop High Summer collections.

For summer there are a lot of new looks to have fun with. Summer Fete offers a mix of sorbet shades, pretty prints and bleached-out denim, whilst in Festival Army, military-inspired pieces have a grungy edge. In Club Tropicana, body conscious summer dresses and hotpants in bold prints and colours look at home on the beaches of Rio de Janeiro. Finally, jersey maxi dresses, sleeveless denim gilets and towering platforms offer slick city chic in Body Armour. Topshop dresses continue to be key, particularly those featuring pretty sherbet colours and pastel ginghams. Shoes are also a big trend for SS10 with wedges and clogs taking centre stage.

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