Vanessa Hudgens as new Candie's girl for spring ad

Iconix Brand Group Inc unveiled its spring 2011 multi-media advertising and marketing campaign featuring actress Vanessa Hudgens for its junior brand, Candie's. Vanessa Hudgens is an award-winning actress and recording artist known for her starring role in the High School Musical movie series. Hudgens is following the highly successful Candie's campaigns with superstar Britney Spears. Candie's is sold exclusively at Kohl's Department Stores nationwide and Kohls.com.

"Ever since I saw Fergie do the ads for Candie's, I fell in love. It's such an honor to be a Candie's girl," commented Vanessa Hudgens. She added, "We had a blast shooting the campaign, one of my favorite sets was using the diner countertop as a runway, it's definitely not every day I get to do that."

The campaign was shot at the Pink Motel in Sun Valley, CA by fashion photographer Tony Duran. In classic Candie's style, Hudgens poses playfully in the motel's diner dancing on the counter, outside with a neon sign holding balloons and in one of the motel's rooms having a pillow fight. The marketing campaign was created by the Iconix in-house marketing team.

Dari Marder, chief marketing officer, Iconix Brand Group, stated, "Candie's enjoyed a fantastic partnership with Britney Spears these past two years and for 2011, we proudly introduce our newest Candie's girl, Vanessa Hudgens, ushered in by none other than Britney herself. The campaign creative was inspired by Twitter with Vanessa offering fans behind the scenes-like photos and sound bites about each shot."

 

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Burnett's The Secret Garden inspires Mulberry for SS11

Mulberry has been celebrating all things whimsical and floral this season, and it was no different at our New York Fashion week shows, presented at 1.30pm and 3pm on 14th September 2010.

Held at Soho House, guests were treated to a high-fashion version of Secret Garden, the timeless classic by Frances Hodgson Burnett that inspired Mulberry's aesthetic for SS11 .

The fashion models came out and walked around the Mulberry pond- a swimming pool filled with giant lily pads and roses- as they presented outfits and accessories that in quintessential Mulberry style blended classic shapes and styles with ecelectic fashion cool.

 

 

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Pantone to release Fashion Color Report Spring 2011

Pantone LLC, an X-Rite company, and the global authority on color and provider of professional color standards for the design industries, unveils the PANTONE Fashion Color Report Spring summer 2011. The report features the top 10 colors for women’s fashion for spring 2011, along with designer sketches, quotes and headshots, and is available for free download. The release of the PANTONE Fashion Color Report coincides with New York Fashion Week, which begins Thursday.

The top colors for women’s fashion for spring 2011 are:

• PANTONE 18-2120 Honeysuckle
• PANTONE 16-1349 Coral Rose
• PANTONE 14-0941 Beeswax
• PANTONE 18-4039 Regatta
• PANTONE 15-3817 Lavender
• PANTONE 15-4825 Blue Curacao
• PANTONE 14-6324 Peapod
• PANTONE 12-1206 Silver Peony
• PANTONE 18-1235 Russet
• PANTONE 15-4502 Silver Cloud

“The colors designers have chosen for the spring season present an interesting marriage of unexpected warm and cool tones,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “By cleverly combining complementary colors, those that are opposites on the color wheel, they have created a striking intensity in the palette. These unique color combinations make it possible for consumers to pair existing pieces in colors traditionally associated with fall, with new favorites to punch up springtime wardrobes.”

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