Showcase of latest Autumn/Winter 2011 collections at MBFW Berlin

From January 19 - 22, 2011 a great selection of German and international fashion designers will show their latest collections under the umbrella of Mercedes-Benz Fashion Week Berlin at Bebelplatz, in the historic heart of Berlin. More than 40 brands are part of the event and contribute to a strong week for industry professionals attending the runway shows. 


Many returning and new designers build a strong line-up for the season Autumn Winter 2011. The following shows, presentations and receptions are part of the official schedule: AF. Vandevorst, Allude, Anja Gockel, Augustin Teboul Installation, Baltic Fashion Catwalk, Blacky Dress, Bllack Noir, Burda Style Group Cocktail, ('Est Tout, Escada Sport, Eva & Bernard Presentation, Dawid Tomaszewski, Dimitri, Frida Weyer, Gala Fashion Brunch, Green Showroom, G-Shock Launch Featuring Rinzen, Guess Jeans, Hugo by Hugo Boss, Irene Luft, Kaviar Gauche, Kilian Kerner, Lala Berlin, Laurel, Lena Hoschek, Lever Couture, Maicco, Marcel Ostertag, Mercedes-Benz & VOGUE Fashion Night, Michael Sontag Installation, Michalsky, Mongrels In Common, Odeeh Installation, Patrick Mohr, Perret Schaad, Puma & Sakina M'sa Launch The Iconic Grip Bag Edition, Rena Lange, Romanian Designers, Schacky and Jones Installation, Schumacher, Stephan Pelger, Unrath & Strano And Vladimir Karaleev.

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Carlos Mota collaborates with IMAN Home at MBFW

As Mercedes-Benz Fashion Week arrives to its new home at Lincoln Center, what remains unchanged is Mercedes-Benz commitment to style and luxury at one of the world's biggest annual fashion events.

Through a collaborative effort with fashion icon Iman and her new IMAN Home designs, and interiors and special events design consultant Carlos Mota, the VIP Mercedes-Benz Star Lounge is a bold design statement and sanctuary for guests taking in the latest fashion looks on the runway during Mercedes-Benz Fashion Week spring and summer 2011 season.

IMAN Home designs are inspired by international locales and traditional, yet modern, crafts to bring a beautiful blend of cultural richness in the fabrics. The Mercedes-Benz Star Lounge serves as the first look at these designs from her collection, which launches in late September.

"I am so excited to partner with Mercedes-Benz on this project," said Iman. "We have worked tirelessly in preparation for the launch of IMAN Home and to have this forum, at Mercedes-Benz Fashion Week, is a great way to unveil the collection." 

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Carolina Herrera receives 'Mercedes-Benz Presents' title

Carolina Herrera, known for her sophisticated design and elegance, receives the distinguished title of "Mercedes-Benz Presents" designer for this season's spring/summer 2011 collection debuting on Monday, September 13th at 10:00 am at Lincoln Center, the new home of Mercedes-Benz Fashion Week.

The "Mercedes-Benz Presents" program recognizes designers that demonstrate dedication to the use of quality materials, unique style and innovative design for the past seven years. "I am very proud to be chosen as the 'Mercedes-Benz Presents' designer," said Herrera. "To be recognized in such an important year in Mercedes-Benz Fashion Week history, is, without question, a wonderful honor."

Carolina Herrera has designed for many celebrities and high profile clients including Renee Zellweger, Amy Adams, Michelle Pfeiffer, Emily Blunt, Oprah Winfrey, and Camilla Belle. She joins a prestigious list of past "Mercedes-Benz Presents" designers including Monique Lhuillier, Badgley Mischka, Narciso Rodriguez, and CHADO Ralph Rucci.

"Carolina Herrera's understated grace, precision design and attention to detail uphold the Mercedes-Benz commitment to quality," said Lisa Holladay, Manager of Brand Experience Marketing for Mercedes-Benz USA. "She is a symbol of great success within the fashion industry and especially in New York City and choosing her as this season's Mercedes-Benz Presents Designer represents the strength of Mercedes-Benz Fashion Week and the event's bright future at Lincoln Center."

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Image Source: http://www.mbfashionweek.com/newyork/spring2010/designers/carolina_herrera/index.html

 

Hits, Misses and Plans for the Future at L.A. Fashion Week

After nearly a month of runway shows, events and trade shows, Los Angeles’ fashion community is assessing the sprawling—and occasionally chaotic—mix of events, and show producers are already gearing up for next season of L.A. Fashion Week. 

The tough economy made it especially challenging for many show producers to line up sponsorship. But undeterred, the schedule included more than 60 events happening around town. This season’s lineup included returning events Downtown L.A. Fashion Week, L.A. Fashion Weekend and BOXeight and newcomers L.A. Fashion on Broadway and Rock Fashion Week. There were also many independent events, including Gen Art’s Fresh Faces in Fashion (now part of Rock Fashion Week) and Project Ethos; fund-raisers, including Passion Revealed; and private events featuring Kevan Hall, Corey Lynn Calter and others.

Most events were held in the evenings, leaving many in the industry available to attend the many trade events also scheduled in October, including the Majors Market, Los Angeles Fashion Market, the Los Angeles International Textile Show, Material World & Technology Solutions, GlobalTex and European Rendezvous. 

Los Angeles–based Hall, who showed in the past at IMG’s Mercedes-Benz Fashion Week at Smashbox Studios, opted to show independently. (Although he said he’d consider joining the lineup of another fashion week event if he were asked to participate.) “Since there’s no more participation by IMG and Smashbox, you have to think out of the box and find a venue that is impactful, will showcase your collection in the best possible light and be an exciting venue for the clients,” Hall said. The designer showed his Kevan Hall Signature collection on a dramatic set on the lot of Universal Studios. The event was held in partnership with luxury auto dealer Rusnak Auto Group, which showcased its new cars from Rolls Royce, Porsche and Jaguar. 

Hall, who was in his home state of Michigan earlier in October for Detroit Fashion Week, left for Arizona in early November for Scottsdale Fashion Week. (The designer showed at the Islands of the World Fashion Week in the Bahamas last year.) The back-to-back event schedule left little time for him to attend any other Los Angeles Fashion Week events. Still, he said it’s important for his business to show his collection in Los Angeles.

Source : http://www.apparelnews.net