Originally as in its French roots, Lingerie applies as the categorized term for stylish undergarments for both sexes. Along the time, the term had though evolved into being specifically associated with women's intimate wear. But today again, mens lingerie holds a significant identity as well. Stylish and appealing women's undergarments, popular as lingerie, are designed to be visually attractive and titillating.Lingerie is not just another French term, but beyond that. The term is atypically pronounced with a faux French articulation as either lonj-er-ee (British) or lonj-er-ay (American). Not a difficult task to rightly pronounce it. Women have worn everything starting from a whalebone contraption with pulleys, to'near nothing' light and silky clothing as intimate wears.
Typically absorbing materials such as Lycra, nylon (nylon tricot), polyester, satin, lace and/or silk, and not applied to functional cotton undergarments, female lingerie are indeed the most alluring pieces having the attention of seasoned designers. The concept of lingerie being visually appealing was a development of the later nineteenth century. And since then, the lingerie industry has seen immense growth, owing to their increasing attractiveness and female infatuation for innerwear fashion.
Predominant Brands and Trends
Global lingerie market is estimated to be around $30 billion USD, with a projected growth rate of 9% over the next five years. Appeal for lingerie has undergone drastic changes during the past years. Now market is driven by brands that come up with innovative products. Renowned brands such as Calvin Klein, Lejaby, Rosy, Lise Carmel, and Victorias Secrets also dominate the international lingerie market. Designers focus more on creating new patterns with sumptuous lacy bits, satin pieces, enticing teddies, and skimpy thongs. Today besides everything else, the innerwear is in fact also endured as an outerwear. "Show it off" - is the philosophy and designers herald the same by offering lingerie designs that categorize it as a fashion accomplice with straps and lace trim which are deliberately layered and exposed as a slice of the outerwear.
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