Lyric Jeans Inc and Lyric Culture, its premium rock n' roll lifestyle brand, have partnered with Warner Bros. Pictures for the design of a limited edition t-shirt and guitar pick necklace inspired by the music of the upcoming music-driven drama "August Rush," starring Freddie Highmore, Keri Russell, Jonathan Rhys Myers, Terrence Howard and Robin Williams, opening nationwide November 21, 2007. Lyric Culture is known for fusing music and fashion with their line of premium denim and sportswear that features the lyrics to legendary songs made famous by The Beatles, Janis Joplin, Marvin Gaye, Lynyrd Skynyrd and many more. The Lyric Culture August Rush t-shirt is emblazoned with a significant line from the film, "The music is all around us. All you have to do is listen" and encrusted with crystals featuring the signature Lyric Culture treble/bass clef. The tee is packaged with a guitar pick pendant necklace designed in vintage aged gold alloy and engraved with the same inspiring words. Proceeds from the sale of this product benefit Young Artists International, a non-profit organization dedicated to the artistic promotion and career development of exceptionally gifted young musicians. "'August Rush' is a beautiful and moving film based on the concept that music brings people together. We are honored for the opportunity to design product around this inspirational movie and to support a wonderful cause such as Young Artists International," said Hanna Rochelle Schmieder, Designer and President of Lyric Culture. The Lyric Culture August Rush tee and necklace will be available for purchase beginning October 25, 2007 at company's website and at select specialty retailers nationwide. | ||||
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Monday, October 29, 2007
USA : Lyric Culture to design t-shirt for ‘August Rush’ movie
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