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Thursday, June 30, 2011
Sony's new VAIO Z ultraportable laptop with Power Media Dock
Madonna & Lola debut MG + NYC with Kelly Osbourne
MG Icon, the joint venture between Iconix Brand Group, Inc. and Madonna, in partnership with Macy's announced it will continue its association with actress and television personality Kelly Osbourne for the fall 2011 Material Girl marketing campaign titled, "MG + NYC." The multi-media marketing campaign will debut in September issues of fashion and lifestyle magazines such as PEOPLE StyleWatch, Nylon, Seventeen, Teen Vogue and Cosmopolitan as well as online, outdoor, in-store and in Macy's marketing collateral.
"We have both enjoyed working with Kelly and are thrilled to have her on board for the launch of the Fall 2011 collection," commented Madonna and her daughter Lola.
"I'm really enjoying being the face of Material Girl. I love being part of a brand for girls and having the opportunity to work with Lola who has an amazing fashion instinct. Added to that is the fact that Madonna has been a big influence on my style over the years," stated Kelly Osbourne.
The campaign creative represents the quintessential New York City scene with Osbourne being photographed for a series of print ads in Times Square, Rockefeller Plaza, Soho, the West Village, Little Italy and Chinatown. The background includes the world famous Empire State Building, as well as a more playful feel with Osbourne on top of a double-decker tourist bus riding down Fifth Avenue.
Dari Marder, chief marketing officer, Iconix Brand Group, commented, "Kelly has been an amazing partner for Material Girl; she has truly embraced the brand and our consumers have reciprocated." Marder added, "The essence of Material Girl is all about your own personal style and individuality. The new fall campaign, 'MG+NYC' reflects all the different sides of our Material Girl, from uptown to downtown."
Read More about Madonna & Lola debut MG + NYC with Kelly Osbourne @ Fibre2fashion
Wednesday, June 29, 2011
Enjoy Selena Gomez Meeting Shia Labeouf Video
Although Selena Gomez is dating Justin Bieber, it's actor Shia LaBeouf that gets her heart racing. The 18-year-old pop star was recently tricked into meeting her celebrity crush at a television studio, and it was all caught on camera.
"Best..Day.. Ever," Selena tweeted along with a link to the YouTube clip of her run-in. The video shows the singer being led into a room, but when she walks in, she's shocked to see Shia, and immediately walks out.
The 'Transformers: Dark of the Moon' star runs after her and says, "Hey! Hey, nice to meet you." Selena gives him a hug and apologizes for bothering him.
"You guys suck. You used my fans as bait," she jokes with her team. "Oh my god, he's so handsome." Bieber had better watch out. Check out how it all went down below.
Panties Plus signs deal for kathy ireland Intimates & Sleepwear
kathy ireland Worldwide, recently listed by Global License Magazine as the 28th most powerful brand in the world, has awarded an exclusive license for a complete collection of kathy ireland Intimates & Sleepwear to Panties Plus, Inc. in the U.S., Canada and Puerto Rico.
Launching in August market to the trade and positioned to hit stores in Spring 2012, the kathy ireland collection will include functional and sophisticated bras pantie sets, shapewear and sleepwear in cotton, comfort, and fine fabrics which include lace detailing, and exclusive prints. The sales projections for the first year in excess of $10 million at wholesale.
"This return to intimate apparel and sleepwear with the leaders of Panties Plus is the next step in our journey of Finding solutions for families, especially busy moms... and Finding solutions for people in love... Our designs will be romantic, body cooperative, and offer unequaled value at our price point. Panties Plus is an extraordinary company. This opportunity is unique and powerful for all of us. We look forward to a long and successful relationship," said Kathy Ireland, CEO and Chief Designer of kathy ireland Worldwide.